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The first model in the Audi design watch collection was exhibited at the Geneva Motor Show one year ago - the Audi design square chronograph. At the same venue, quattro GmbH now unveils three new models of mechanical watches under the "Audi design" brand, combining innovative design from the Concept Design Studio Munich with sophisticated technology, implemented by the specialist watchmaker Sinn Spezialuhren.
New additions to the Audi design watch collection are the Audi design square, the Audi design circle chronograph and the Audi design circle. All three watches have mechanical Swiss movement with automatic winding and sapphire crystal glass covers with a non-reflective finish on both sides. The casings are made from high-grade stainless steel. The designers selected cowhide tanned using vegetable tanning agents for the straps. The Audi design circle chronograph is optionally available with a metal strap. All Audi design watches are watertight to a depth of 100 metres.
Whereas the Audi design square derives its inspiration from the Audi design square chronograph, with its square casing made from tegimented and therefore highly scratch-resistant stainless steel as well as the nickel-free base, the casings of the Audi design circle chronograph and Audi design circle are round. The latter two feature a sapphire glass base that affords a view of the mechanical inner workings of these watches.
The watches can be ordered on www.audi.de/shop and will also be available from specialist watch retailers in the first half of this year.
The company traces its origins back to 1899 and August Horch who founded the company Horch automobile in 1901 in Zwickau, in former East Germany. He was later forced out of the company and lost an lawsuit on using the name "Horch". As a result, August Horch had to use the Latin equivalent of his name - "audi!".
In 1932 Audi merged with Horch, DKW and Wanderer to form the Auto Union. The four interlinked rings that make up the Audi badge today, represents these four brands. |
